Venture for America Company Spotlight with Audiosocket, located in New Orleans, Louisiana:
Ever heard a song in a movie, a TV show, video game or other media project and wonder how it got there? That’s what Audiosocket does. We help media producers that are looking for music find it. We help artists get paid for placement.
Audiosocket is a boutique music licensing agency, not a stock music library. We represent more than 1800 emerging bands, composers and record labels from around the world. We’re a next-generation content provider, and we thrive at the intersection of music and technology.
CEO and Co-Founder of Audiosocket, Brent McCrossen, tells us more:
1. Tell us about your company.
I was working as an artist in management and talent buying. I was watching records sales fall, touring becoming more expenses and realized it was getting harder and harder for artists to make a living at music. Around that time I secured a sync placement for a couple of the artists I managed, one on the Sopranos and the other on a Video game. A light bulb went off. I thought to myself, “If you had a large catalog of music that was pre-cleared for licensing you could scale that.”
I brought the idea to a colleague who was on the buy side, actually licensing the music to films she produced for the extreme sports industry. She loved the idea. As we explored it together the idea of Audiosocket was born. One night, over a round of margaritas, we raised a glass and officially decided to start the business.
2. What does your ideal Venture Fellow look like?
I’m looking for a leader with an entrepreneurial spirit. One key focus for us is marketing. I want to hire someone, who while not knowing it all, knows people and how marketing conversations are built in the digital age. They should be willing to take calculated risk and push the evolution of marketing in general. They need to be laid back but driven, opinionated yet willing to learn. They need to love music and digital media.
3. Provide a fun fact about your company.
We’re all music fanatics. Everyone in the office is constantly running in with some new song or artist they’ve discovered, making everyone stop what they’re doing and rock out. It’s a daily activity.
To find out more about Audiosocket:
Web: www.audiosocket.com
FB: https://www.facebook.com/Audiosocket
Twitter: @audiosocket