Kate Leisy and Claire Kim are 2013 Venture for America Fellows who are teaming up with the VFA Innovation Fund and VFA Accelerator to launch Pugs, a women’s lifestyle brand that makes apparel for lounging. They recently launched their first product, boxers for women, on Indiegogo for all those out there that appreciate living a comfy life. If this sounds like you, consider supporting their campaign here.
We’re living in a time of the ‘couch professional’. Judging from the hoodie-clad entrepreneurs, the coffee shop creatives, and the night owl coders, it’s apparent that people are most creative and productive when they’re most comfortable—comfortable in where they are, how they feel, and with what they’re wearing.
As queens of this comfy life, we created Pugs – a loungewear brand for women who appreciate living comfortably, being confident in their own skin, and wearing what makes them feel best.
Despite the fair share of women’s clothing out there, it’s slim pickings for a loungey item that’s better-fitting and more functional than sweatpants, yet more comfortable and er, public, than lingerie. With our first product, women’s boxers, we hope to craft a piece of clothing for the creative professionals, confident couch dwellers, and timeless tomboys out there. As self-professed all-of-the-aboves, we’ll leave you with some tips on how to embrace this type of comfy life:
1. Own the couch, don’t let the couch own you.
Sitting comfortably in boxers on your couch isn’t merely a sign of sluggishness, it’s about you feeling good and setting the agenda you want for your couch session—whether you’re watching The Bachelor or polishing your presentation for the next day, you’re crossing something off your list.
2. Creativity never goes out of style.
Being intentional about how we dress isn’t 100% vain. The most successful creatives among us were not necessarily the best dressed, yet they wore what felt right. Wearing Pugs feels effortless—leaving room for you to think about what’s really important, like finger painting, which is always in vogue.
3. You do you.
As the founders of Pugs, we’ve embraced the relationship between what we wear and how we feel. Whether we’re at our favorite coffee shop cranking out emails or in the living room crafting a poetic haiku, we know that when we’re most comfortable, we’re our most productive, happy, and authentic selves.
To the women who’ve long searched for loungewear that’s well-made, stylish, and comfortable, we hear you. Pugs is providing a new option that’s every bit as comfy as your old ratty tee and sweatpant combo, yet just as unique as you. We’re here to help you embrace your creative, confident, and comfortable life.
The Innovation Fund is a four-week crowdfunding competition that gives VFA Fellows the opportunity to launch their business ideas and projects. Nine Fellow-led teams are off to the races sharing their new ventures with the world and hustling to raise as much money as possible on Indiegogo between now and March 16th.