This week’s guest, Benzi Ronen, is not a farmer or a chef. This didn’t stop him from founding Farmigo, a company that serves as an online farmer’s market that connects consumers directly to local producers in their area where they can get all of their fresh food needs. Download this week’s episode to hear about how Farmigo is attempting to “deconstruct the supermarket” while maximizing gains for the partners- the farmers themselves.

Click here to listen

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2015 Fellow Willem Prins works in Miami at AdMobilize, a tech startup that just released their most cutting edge technology yet: the MATRIX, a home-app ecosystem. From now until December 10th, AdMobilize is running a live Kickstarter campaign to help get their revolutionary technology off the ground. Read on to find out how Willem and his team are working to revolutionize the Internet of Things.

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Tell us the (abbreviated) story of why you went VFA:

My story is pretty simple. I studied engineering at Columbia University. I like challenges and I like creating things. I could’ve been a typical student and followed the path to the investment banks and consulting groups in NYC. Although I know those opportunities would be challenging, I personally don’t see the value in those careers. I wanted something that made me feel like an impactful part of the company and not just a cog in a corporate machine. My calling was to raise something from the ground up. I wanted to experience the struggle of creating an in-demand product where I was an integral part of its development and success. VFA was perfect for this because it helped me train for startup life, and it provided me with a network of companies. VFA gave me access to vetted partner companies, while also providing the guarantee of a safety net in case anything were to go wrong in the future. In the end, both VFA and my company in Miami, AdMobilize, ended up a perfect fit.

The company you work for, AdMobilize, is working on some cutting edge technology in Miami. Give us the run down in laymen’s terms of what the team is building:

AdMobilize is an early growth software/hardware company creating innovative technology to collect and understand data from the physical world and translate it into usable and actionable data. We have created the AdBeacon, which is the first “plug and play” audience analytics device to make sense of physical spaces. Within the last week we have released the MATRIX on Kickstarter, which is a device designed to turn your life into a “smart life.” All of our technology is founded upon proprietary machine learning techniques that we have tailored and trained to support our tech.

So what exactly does the Matrix do, and why is it a game changer?

In terms of smart devices, the MATRIX is elite. It is for everyone: consumers, businesses, and developers. It’s a smart device hub equipped with a multitude of sensors that work with different apps that you can download from our app store. You can also develop your own apps and push them to others to purchase or for free use. This makes the usage of the MATRIX dependent on user-generated creativity and customization. It has voice recognition and gesture recognition for interaction. It can interface with a multitude of smart devices such as the Nest or August lock and it will act as a central smart device hub to make your life or business smart. 

From a developer’s perspective, the MATRIX is open source, and right out of the box you will be able to leverage our machine learning libraries with only a few lines of JavaScript. Do you want to use motion detection/facial recognition to detect that the mailman has visited and object detection to identify that he has left a package? You sure can, because we’ve done the hard work on the backend to make this software available and customizable to your needs. These types of tasks can be achieved in a very short program, and if you create it, you can share it with others. Alternatively, with our collaborative app community, you have to ability to download and utilize something created by another user.
Nothing currently exists that will sit in your home or business, gather all this data, and present you with the option to use it in any way imaginable. The MATRIX will change your life or business, optimizing far more than any other device or app you own.  

Where is the Internet of Things (IoT) industry headed in the next 5-10 years, and how is Admobilize well-positioned for the change?

In 2020 Gartner predicts there will be 25 billion connected “things” and by 2025 McKinsey & Co predicts the IoT industry could have an $11 trillion impact. Regardless of whether you believe these numbers, the industry of connected devices will begin to play a large role in everyone’s lives within the next 5-10 years. Machines and devices are only going to get smarter and more powerful. AdMobilize wants to be at the forefront of this revolution, and that’s why we are developing complex machine learning techniques and intricate hardware/software like the MATRIX to position ourselves as one of the main players in this industry.

You’ve been uniquely challenged so far in your role at Admobilize. Tell us a bit about what the transition to full-time work at a startup has been like.

The transition was absolutely BANANAS, but in a positive sense. You will be expected to wear many hats when joining a startup. I came in as a data science engineer expecting to use my knowledge of stats to provide insights on AdMobilize data. But the need was in software development to gather that data, so I immediately had to pivot to learning C++ to work on our facial detection algorithms and also to develop the entire novel gesture recognition platform. I’ve never done anything as difficult, stressful, and ultimately as rewarding.
I had to say goodbye to the idea of clocking in at 9 and leaving at 5 to have a free evening. The pressure is also different from the past internships I’ve had. At a typical company if what you’re working on doesn’t succeed or you’re not performing, you get let go. At a startup, the company potentially goes under. But being an essential part of what is being developed gives an amazing sense of fulfillment, and I honestly wouldn’t have it any other way.

What’s one must-read book or blog out there that young, aspiring entrepreneurs should be reading?

Read what interests you. A lot of people have suggested to me that as an entrepreneur I should be reading an endless list of books on building a successful business. I think a lot of these books contain relatively few ideas wrapped up in many pages and they’re just stories of what worked for one person. So I recommend reading a blog called “Melting Asphalt.” It’s updated once every month or two with essays from Kevin Simler, who writes about pretty much anything that interests him. Each post is a great read and thought provoking.

What app or productivity hack can you not live without?

For me, it’s doing something energetic in the morning. Some scientist wrote somewhere that it boosts your energy levels for the next 10-12 hours. This might not work for everyone, but I try and hit the gym in the morning and it works extremely well for me. When I wake up on off days I sit up and throw my hands in the air like superman. Good to go.

What advice do you have for recent college grads entering the startup world?

It’s about the team as much as it is about the work. People always told me that, but it never really clicked until I arrived. I see and interact with the AdMobilize team more than I do with my family, friends, or my roommate. It’s truly a unique crowd. I look forward to work every day because I get to see this motley crew of diverse, intelligent, friendly, and driven coworkers. So make sure you fit in well with the culture, and they will become your friends and family too!
I also think personal growth is of the utmost importance. I found this straightforward – I knew I needed to put myself in a position with people that are smarter than me. At work, on my left is a world-class developer from Cuba,  and on my right is a Ph.D. in electrical engineering/machine learning. I feel like the learning I did in school was almost a nursery rhyme after sitting next to these guys for 9-10 hours a day. So as you enter the startup world look for a place where you and the company will mutually grow together.

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Click here to learn more about AdMobilize. 
Want to support The MATRIX? Click here to visit their Kickstarter campaign.

2013 Fellows Eric Huang & Steven Mazur are the cofounders of Ash & Erie, a clothing company making shorter guys look and feel good. Starting November 19th, Ash & Erie’s everyday clothes for shorter men will be available online. Read on to find out how they got to where they are.

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VFA: Have you always wanted to start a company? What were some of the critical inflection points that got you to actually launch Ash & Erie?

Steven: We’ve both been interested in entrepreneurship for quite a while. Eric actually studied entrepreneurship in college and spent one of his summers interning for SugarCRM, a startup on the West Coast. He also spent a summer with a large consulting company and knew that he preferred the entrepreneurial path.
I got my first taste of entrepreneurship when I was 14. I purchased paintball o-rings in bulk and sold them at a markup to individuals and stores online. After making $50, I stopped after a supplier took my money and never sent a new order! In college, I launched a youth leadership development organization during my freshman year. I credit my interest in entrepreneurship to the time I spent building that organization.
Towards the end of the VFA Fellowship, we both knew we were ready to start a company of our own. One of our mentors suggested we read Paul Graham’s “How to Get Startup Ideas” where he encourages entrepreneurs to solve big problems they face themselves. After thinking about our own problems, I sent a text to my long-term girlfriend asking what I complain about most. She immediately responded that she—and all of his friends and family—hated shopping with me because most clothes my size don’t fit me off the rack. Clothes are almost always too long.
I’m 5’6″, and I shared my frustration with Eric (5’8″), who quickly agreed that he also had trouble finding clothes that fit well. Because we had both experienced this problem our entire adult lives and there weren’t any good clothing options for younger men our size, we decided to launch Ash & Erie.

What lessons learned during your Fellowship still impact the way you work today?

We were fortunate enough to work with incredible people during our time at SocialProof (formerly Stik) and walked away with two major lessons learned: work hard and be adaptable.
We both agree that the SocialProof is the hardest working startup in Detroit. Everyone at the company pulled many late nights and the culture created a high standard for success. This work ethic was coupled with an incredibly positive company culture and truly gave SocialProof an edge.
We also saw firsthand the importance of being adaptable. The mission of SocialProof has stayed the same over the years, but the company went through three major pivots during the two years we worked there. At other companies, the leadership team might have chosen to give up or close down the business. At SocialProof, they were able to adapt to a new set of circumstances and build a product even better than the one before it. Startups are tough and often ambiguous. While it’s important to focus and execute quickly, being able to adapt to new challenges and circumstances is crucial.

What has surprised you the most since beginning to work on Ash & Erie?

Eric and I both worked at a digital advertising startup before launching Ash & Erie. We saw firsthand how software and internet companies are built. But launching Ash & Erie was our first time building a physical product. We didn’t appreciate the vast number of things to consider or the extended timelines that go with building a physical product.
Additionally, we are one of the first companies to design clothes for guys 5’8″ and below from the ground up. We spent months speaking with potential customers and hosting fit sessions to make sure we get the perfect fit. While an internet company can reach thousands of people in a day and iterate on a product in hours, our R&D was much more complex and took longer than we expected.

Did you know anything about clothing manufacturing going in? What misconceptions did you have about building a clothing brand?

To be perfectly honest, not at all! We both had trouble finding clothes that fit well off the rack, but neither of us has worked for anything remotely close to a clothing manufacturer.
We originally wanted to design jeans – the item we hear the most guys 5’8″ and below request from us – but decided against it after learning how tough it is to design and manufacture jeans. We then settled on button downs.
We were also optimistic that we could find the talent to design and manufacture casual button downs in the Detroit area. Without much of a pre-existing fashion industry, we were forced to look outside of Detroit to find design and development partners equally excited about our idea.
It’s been a whirlwind of learning to make our clothes, but we now have real shirts in-hand and are proud to share them with the world.

What’s it like building a company in Detroit?

We’re very happy to be in Detroit! There’s a positive energy here that’s contagious, and the community is extremely supportive and helpful. The Fellow cohort is incredible, and it’s nice to look around and see dozens of our peers building businesses alongside us.

How did you find your earliest customers?

To validate our market and further prove that customers want our product,we launched an Indiegogo campaign pre-selling our first line of Everyday Shirts through the VFA Innovation fund. We raised over $26,000 in pre-sales during our month-long campaign. While many family and friends supported us, we also received interest from hundreds of guys 5’8″ and below from around the world. Some of our earliest customers came from places as far away as Australia and Greenland!

What hacks have you developed to stay focused and productive in your day-to-day?

There isn’t much accountability in the early days of a startup. If one of us doesn’t complete a task, there’s no-one else to jump in. We don’t have any secret hacks, but we try to be very open with each other and stay as organized as possible. With so many moving pieces, there’s no room for isolation.

What popular entrepreneurial advice do you disagree with?

The startup community seems to be hyper-focused on creating tech products and solutions. While tech is important and we will see many more billion dollar apps, it’s still a great idea to build and sell a physical product. As simple as it is, nothing can replace the excitement a shorter guy feels when he tries on a shirt that immediately fits him perfectly off the rack.

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Ash & Erie launches Thursday, November 19. Click here to learn more about the brand and to grab a shirt of your own! Rumor has it they look great on women, too.

Meet Ashley and Danielle, college roommates and the co-owners and designers of the private label ash&dans, an affordable line of luxury jersey accessories. This week Jeremy chats with Ashley and Danielle about falling into entrepreneurship upon arriving in NYC, finding the right manufacturer and hustling to get their products into luxury department stores like Bloomingdales and Bendels.

Click here to listen

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Why did I choose VFA?

What motivates anyone to make any decision in his or her lifetime? For me, it’s simple. Self-improvement. What is the best way for me to achieve my goals and become a better person along the way? This is the question I pose to myself daily, almost incessantly. As of late, Venture for America has equipped me on where to begin in answering this question.
I came across Venture for America, shortly after leaving a second venture of my own. I immediately saw value in three aspects of the program:

1. The network

2. The mentorship opportunity

and 3. The orientation towards social impact

I decided to take one step closer on my journey to self-improvement and apply. If you are new to entrepreneurship, let me give you a brief insight as to why these three incentives spoke to me personally.

Network

In terms of network, it is not only great to be imbued with a community of likeminded people with likeminded ambitions, but it is also encouraging to have a supportive family for the tougher times. Let me explain. Prior to VFA, I worked on my own startup for a about a year’s span, supporting myself with a brew of odd jobs, independent consulting, and welfare checks. Imagine the chaos of trying to manage and sustain a team, raise venture capital, and find money to feed your dog all the while living in the bustling metropolis of NYC. There were hard times to say the least. Moments of adversity can spiral out of control when you aren’t plugged into a community that can identify and empathize with your situation. Fast-forward to the present and a few months into my fellowship, I’ve already noticed the difference that a network makes, from fellow updates to impromptu check-ins. We all have our bad days, our family of fellows and the VFA team allows for someone else’s positivity and story to brighten those shades of grey in our lives. Of course, it also helps to be living in Miami, FL (shout-out to  Rokk3r Labs).

Mentorship

Speaking of R3L, this brings me to my next point—mentorship. As someone who has started a company that did not quite make it to the finish line, I was eager to gain insight from those who were more experienced and successful than I. Furthermore, as a barebones fact, there aren’t many people in entrepreneurship that look like me. Imagine my surprise when I was able to not only sit at the feet of more experienced and successful entrepreneurs, but I also have the chance to work directly under a CEO that identifies with many of my life experiences. I was not fully aware of how things would pan out when I applied, but the best choices in life are those that have a ten times more positive impact than what you initially expected. I have had exposure to team management, process improvement, rapid prototyping, and then some—really seeing what makes a person a better individual, and in turn, a better CEO.

Social Impact

But VFA is not only about your life and your work. I think its best stated in one of our 5 credos: “I will create opportunities for myself and others”. A year ago, I had no idea that I would be on the streets of another city, trying to make an impact on others. VFA has given me the avenue to do so, whether it’s helping women who are trying to put their lives back together at Agape Ministries, volunteering at an animal shelter, or even tutoring high school students. My time spent here in Miami with some of its native community members has taught me to be less self-absorbed with my own issues and worries. It is easy to become distracted with your own life and aspirations, and the credos which I pledged and recited have been a pleasant reminder to take out time to be a blessing in someone else’s life.

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I say all of this in hopes that my words can spark a mood of inspiration in you. VFA is an amazing program that has allowed me to put into context what it takes to become a better entrepreneur and a better person. Don’t get me wrong, it is a long journey ahead. That I can assure you. Still, it doesn’t hurt when you are starting that adventure on the beach.
To learn more about Jide and the rest of the Miami Fellows, click here.

t’s hard to sum up in a few sentences all that Amol Sarva has accomplished already in his career. While getting his PhD at Stanford he co-founded Virgin Mobile and has been heavily involved in the mobile phone industry. Amol is the CEO of Knotable, a teamwork app for shared notepads, and serves as a mentor to Techstars accelerators, NYC Seed, and Columbia University startup programs. He built an architecturally ambiguous building in Long Island City and he has a photograph in the permanent collection at the MoMa. Listen to this week’s fascinating episode to learn about Amol’s journey and current work on Halo Neuroscience, a company developing easy to use, novel, and effective neuroscience-based technology for improving brain performance in the healthy and impaired.

Click here to listen

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You might have heard: we released a shorter, crisper version of our online application last week. We wanted to take this opportunity to answer some common questions about our application and our Selection process more generally—a “behind-the-app” tour, if you will. From the how, to the what, to the why, we’ve gathered some info to paint a clearer picture of how we select candidates—and what you can do to put your best foot forward by our next deadline.

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Is VFA looking for something different in the updated application form?

As they say in the food industry: brand new look, same great taste! We streamlined the application because we received feedback from applicants that it was difficult to balance the time commitment of the previous, longer version with the demands of a busy school year. Our criteria for assessing the application remain the same, however, and we’ve boiled it down to concentrate the same content into fewer words. We’ll look for a variety of factors that we believe make a successful Fellow (and entrepreneur): grittiness and determination in the face of adversity, emotional maturity, a track record of excellence in academia, athletics, or extracurricular activities, eagerness to learn from failure, and startup experience. Just like with the old version, there’s no formula for a stellar application – entrepreneurship is an art, not a science, and successful VFA Fellows come from a diverse set of personal, academic, and professional backgrounds.

I just clicked “Submit.” What happens next?

Two randomly-assigned reviewers from the VFA community (Team members, second-year Fellows, and Alumni) will read through your application independently and weigh in on factors like experience, mission-alignment, and writing skills. Reviewers assign a score to your application, but we won’t pin you down to just a number; they will carefully comment on perceived strengths, weaknesses, and remaining questions they have about your candidacy and pass along their remarks with their final recommendation. The VFA Selection Team will give it one last pass through with the reviewers’ notes in mind, and then determine whether your application represents a strong enough fit to continue the conversation via a Skype interview. Within about two weeks of submitting, you’ll hear back from VFA about the status of your candidacy.
Want to learn more about the mechanics of our Selection process? Check out the “Become a Fellow” FAQ page here.

Should I discuss my professional background or my personal experience in my essays?

If Michael Corleone applied to VFA, he might tell you that it’s not personal – strictly business. For most recent grads that want to learn to start meaningful companies, however, it’s a unique combination of both.
The VFA credo says: “My career is a choice that indicates my values.” Yes, we’re going to want to see your business skills and how you’re equipped to bring value to a startup as an entry-level employee, but we also want to know what it is about you that makes you want to venture off the beaten path. Your ambition might be deeply rooted in your personal beliefs, your family history, and your experiences outside of the classroom, or it might stem from your professional background—but it’s likely a distinctive blend that you can capture more precisely in a free-form essay than on a resume.  
Think about it this way: your resume ought to clearly exhibit your skills and how your experiences in internships, student organizations, or your own ventures have prepared you to succeed in the startup world. The essays, on the other hand, are your chance to explain how all of your experiences have steered you towards Venture for America and prepared you for success as a Fellow. What should we know about you that you couldn’t fit into the structured format of a one-page resume? If you don’t know where to start, flip through some of the Fellow stories on our website!
Keep in mind, however, that you’re writing a job application. Be careful not to write about something you wouldn’t feel comfortable sharing with a boss, telling a coworker, or discussing in a professional bio. Love stories and party folklore have their place, but vet your content carefully for professional relevance.

What do you look for in the Wildcard, and what do most candidates submit?

The wildcard provides you with an opportunity to show us your subtleties, skills, passions, or accomplishments in a freer format, without the typical directive of question-response. If your application is a treehouse, then the wildcard is the paint and primer—it certainly won’t replace the wood or the nails, but it can make it distinctly yours.
Have you built something you’re proud of? Do you draw? Have you written something potent, prized, or powerful at your job or in your free time? Did you kill it at your dance recital, your art show, or at your band’s final performance? Do you have your own website? Your own business? Feel free to paste a link to something with a short description if you want. All we ask is that you keep it (fairly) professional.
Successful candidates in the past have submitted a staggeringly wide range of wildcards, from poems to YouTube guided meditations, but many didn’t submit one at all. Again, think of it as an opportunity to tell us a little more about yourself—if you want to.

I didn’t make it to the interview round this year, but I still think I’m qualified. Can I re-apply for the next deadline?

It’s never fun to hear bad news. First off—don’t take it personally. The VFA Selection process is not a measurement of your business acumen or your collegiate credentials, nor is it a predictor of your future entrepreneurial success. It’s a brief test of whether you and VFA would both be better off if you spent the next two years in the VFA Fellowship. VFA is not for everyone (not even for some entrepreneurs) and our Selection process seeks to determine mutual fit between you and the program. More importantly, given the constraints and brevity of any digital format, it can never be a perfect process. While we collect as much relevant information as we can through the application, we’ll never know the all nuances of your background, values, hesitations, hopes, and dreams from what you were able to share in a handful of documents.
We limit candidates to one application to each Fellowship class. Simply continuing at your college activities, touching up your essays, and reapplying to the next deadline wouldn’t be enough to overturn the decision—it takes more than a few weeks or months to seriously change your candidacy. You need significant time to gain experience, acquire new skills, or reach new perspectives in order to make a better case for a mutual fit with VFA.
That said, while candidates who don’t advance won’t be eligible to reapply for the 2016 Fellowship, they can certainly try again next year! We admire the hustle and tenacity that candidates demonstrate by reapplying, and we’re more than happy to provide feedback on how to improve an application the next time round.

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Ready to apply? Click here.

Originally published on Entrepreneur

By Andrew Yang
A few months ago, I was talking to Hamdi Ulukaya, the founder of Chobani, who had attended an entrepreneurship event earlier this year. He joked that the most entrepreneurial guy at the event was the person setting up the audio-visual equipment, as he was running a business and getting stuff done. Most of the other people there were attracted to the idea of entrepreneurship, but less the ins and outs of actually gutting it out and building a business.
Hamdi would know — he bought a defunct yogurt factory in rural upstate New York and worked for months developing yogurt recipes. Eventually he came up with something he was happy with, and in the next 10 years, the company grew into a billion-dollar operation with hundreds of employees. Hamdi got the original money to buy the plant from an Small Business Administration loan — proof that sometimes the government is there to give private industry its start.
Related: When Seeking an SBA Loan, Remember the 5 C’s
Hamdi started something decidedly unsexy, and it led someplace profound.
What is Unsexy Entrepreneurship?  It’s the unglamorous, obscure, brick-and-mortar business with an unclear ceiling. It’s a company you start not with a desire to be huge, but because there’s a problem you’re driven to solve. You work with normal people, like the folks in upstate New York. If you create jobs, they tend to get filled by other normal people.
How do you know if you’re Sexy or Unsexy?  Here’s a Key:
Sexy: Based in San Francisco or New York because that’s where the money is.
Unsexy: Based in Detroit, Baltimore, St. Louis, New Orleans, Providence, Cincinnati, upstate New York or wherever you happen to live.
Sexy: Raise tens of millions of dollars. Stalk venture capitalists on Twitter.
Unsexy: Get money from early customers, your savings, credit cards, maybe take out a loan. Bootstrap.
Sexy: Disrupt
Unsexy: Build
Sexy: Hobnob with name-brand entrepreneurs and investors at a top-tier accelerator
Unsexy: Spend time alone and with customers.
Sexy: High technology, winner-takes-all, scales way up
Unsexy: Block and tackle, brick-by-brick, one customer at a time.
Sexy: Get covered in Techcrunch and other blogs.
Unsexy: Your customers don’t read blogs.
Sexy: Your business addresses a billion-dollar market opportunity.
Unsexy: It’s not clear how big the opportunity is, but you’re solving a problem that your customers seem to care about.
Sexy: Unicorns.
Unsexy: Animals that exist.
Related: JustFab: Silicon Valley Sees a Unicorn, Customers See a Trojan Horse
Sexy: Hire software developers and compete for high-end talent
Unsexy: Hire people who will stick with you even though no one knows who you are.
Sexy: Hit the next big benchmark for the next funding round in 18 months.
Unsexy: Grow organically over five to 10+ years.
Sexy: Get acquired or acqui-hired, get more investment, resist going public
Unsexy: Keep reinvesting in the business. Over time build something meaningful.
Sexy: People want to work with you to get rich.
Unsexy: People want to work with you because you treat them well.
Sexy: On to the next thing.
Unsexy: Stick with it. Recognize that things take time.
Sexy: Ignore the folks in the community around you, they’re pointless distractions (unless they’re important and can help the business).
Unsexy: Try to help the community, you live there too.
Sexy: Talk about how hard you work.
Unsexy: Talk about your family.
Sexy: Change the world.
Unsexy: Change the neighborhood.
Sexy: Hard-charging, outwork the competition, sleep under your desk. Culture of efficiency and strength.
Unsexy: Go home to your dog, girlfriend / boyfriend, family. Call your Mom. Culture that acknowledges struggle.
I love and admire Sexy Entrepreneurs — who doesn’t?  But it’s important to bear in mind that only 1 percent of new businesses receives venture capital (and would be appropriate for it). It’s the other 99 percent of businesses that create most jobs, employ most people, put yogurt in the fridge and make the world go round. Their founders are great role models too — and we could use a lot more of them.
I’m glad to say that Venture for America Fellows are building companies in Detroit (and elsewhere) that provide chickpea pasta, property management and shirts for short guys. One of them even has a factory. Makes me proud!
As in the real world, most of us are Unsexy. Let’s bring Unsexy back.

Have you ever wanted to tear your hair out while trying to find the perfect mattress? Adam Tishman and his 2 co-founders feel your pain. After several horrible mattress purchase experiences, they decided to start a company that focuses on optimizing mattress constructions based on body types and sleeping preferences. Once a customer fills out a questionnaire about their sleeping preferences, Helix uses proprietary technology to create the perfect customized mattress, compress it, and ship it in a box directly to their customers’ doorsteps. In this episode Adam chats with Jeremy about the fragmented mattress industry and his experiences launching Helix Sleep.

Click here to listen

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