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May 30, 2018

Office Hours: Steve Jobs’s Advice to Graduating Seniors is Wrong. Here’s What’s Better

Most American graduation advice you’ll find around this time comes across as some version of Steve Jobs’ commencement speech at Stanford. “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking.”

I don’t disagree with this advice in theory; the intention behind it is good. You only have one life after all — it doesn’t make sense to waste it doing work you hate. But the advice “do what you love,” has become dogmatic to the point where it’s transformed into a mindless mantra that pretends to be a shining beacon but is instead a lure toward a common trap.

My experience working with hundreds of recent college graduates as a coach and mentor through Venture for America has led me to some better graduation advice:

Recognize that work is actually the pea fields.

Work is the pea fields? I know it’s not exactly the most intuitive metaphor, but trust me, it’ll all make sense. Let me introduce you to Margey.

Margey owned an organic farm that I worked on between my senior year of high school and freshman year of college. On my first day, she sent me to a field in the back of her house, the strawberry garden.

“Let’s see if you take to farm work,” she laughed at me, a kid ripe as a green tomato.

For the first few days, I loved it, and Margey sent me home with vegetables for wages. After a few days, however, my Mom told me that I shouldn’t be paid in snap peas and green beans and should ask Margey for money instead. So I did.

“You want to be paid?” she almost laughed. “Well, if you want to be paid, I’ve got a different job for you.”

Margey sent me down to another field on the side of the farm unprotected by shade. Before me lay the gnarliest-looking pea shoot jungle I’d ever seen.

“We haven’t worked on this bed for months. I need you to clean it up.”

I hacked for hours at the pea plants and their fibrous roots like an axe murderer but the nasty purple and green plants wouldn’t budge. Meanwhile, the sun fried me like a Thanksgiving turkey and sweat dripped down my nose, arms, and back, which hurt from all of the swinging and the yanking and the pulling.

Every once in a while Margey came back to the field.

“Boy, looks like you still have a long way to go. Glad I’m not working this field today…”

The difference between the strawberry garden and the pea fields strikes me as very similar to the transition from college to the working world. In our four years of college, we can dig holes in the rich soil of our minds, plant our interests, and watch them sprout. We get grades in return for our labor, college’s equivalent of the vegetables Margey paid me. This reality is especially true if you don’t have to work during college to survive. But once things become about money, work is the pea fields. At its core, it’s a transaction of your time and energy for income, and it’s not always the most interesting, intellectually challenging, or exciting transaction.

I see so many recent college graduates awash in the cult of “do what you love” that they expect work to be the strawberry garden instead of the pea fields. Like me on Margey’s farm, these folks are in for a rude awakening.

Adjust your expectations.

“Do what you love” sets up the expectation that you should love your job and that anything less is grounds for leaving. The reality is much trickier. 71% of people in the United States say they hate their jobs. That statistic doesn’t say they were neutral about their jobs or like it alright from time to time. This is the percentage of people who hate work, who wish they could summon Dr. Strange to cut a hole in space-time so that they can disappear for longer than lunch break.

It’s even worse for recent college graduates. “Just 28 percent of employed workers younger than 25 were satisfied with their jobs in 2013,” says the Washington Post. When put into the context of this data, doing what you love can absolutely be an aspiration, a dream, a goal to work toward. But it shouldn’t be an expectation.

When “do what you love” becomes an expectation, it’s crushing. Once the honeymoon phase at your new job is over and you see all of the unpleasant elements of the workplace (drama, politics, conflict, stagnation), it can be very difficult to love it. The impulse is to run away and move towards something else. “I’ll love my next job,” you say to yourself. You start searching for the next thing, praying that it’ll be something that you love. You get a new job and may even enjoy the honeymoon phase there…before you inevitably run into similar issues.

It’s a vicious cycle, but one that is oftentimes the case for recent grads, 71% of whom quit their first jobs between 7–12 months in. It’s gotten so bad that my generation, the Millennials, are being called the “Job Hopping Generation” and are cited as the least engaged workers of any generation working. A “do what you love” mindset that’s drilled into us over and over explains at least a part of this trend, although it’s impossible to say how much.

“Do what you love” frames the job market as something that exists for your pleasure, when in reality, an employer needs you to get something done. They don’t have to care whether or not it’s something you love doing or not (see: the pea fields). Job markets aren’t tailored to your desires and they’re not meant to be.

The truth is that every job will have elements you’ll love and elements you’ll hate. People are imperfect and organizations, behind their lofty missions, branding, logos, perks, and processes, are just groups of people.

So what’s better?

Build what you love.

There are a few strategies we use to teach our Fellows how to create careers they are proud of. The first is to work hard at your organization, push through the initial highs and lows, do a great job, and scan the organization for roles or tasks that are more aligned with your interests if you’re not currently able to pursue them. This mindset not only allows people to navigate the initial shock of the pea fields, but also provides a base for resilience during the ups and downs. It frames not loving work, especially at first, as an okay thing (and exceedingly normal).

We tell the Fellows that the highs and lows of the workplace are an opportunity for personal growth, that navigating conflict is an essential skill (because conflict is everywhere), and that workplace challenges provide a rich backdrop for introspection about how you’d like to grow as a professional. And as you grow in your company, especially a startup, taking advantage of the things you’re interested in becomes more realistic.

Still, Steve Jobs wasn’t all wrong. There is a deep magic about aligning personal goals and passions with the way we make our income—and that’s where entrepreneurship comes in. As I mentioned earlier, the job market doesn’t solely exist to fulfill your career dreams…but that doesn’t mean that “do what you love” isn’t possible. More often than not, you just have to build it. “Build what you love” is a more realistic frame on Steve Jobs’ graduation advice. After all, that’s what he did. Steve Jobs didn’t apply to Apple — he created it.

So, recent college grads, my graduation advice is this: If you want to “Build what you love,” take note of the seedlings in your mind and do what you can to pursue them while you strive and struggle in the pea fields. Cultivate them in the mornings, nights, and weekends on your own time too. If you continue to water them, they’ll grow, and maybe someday, the plant, the fruit, and the entire farm will become yours.

Todd Nelson is the Senior Manager of Programs at Venture for America, responsible for coaching Fellows and teaching them professionalism. You can follow his writing, including the book this piece was adapted from, on 9th Path, his personal blog and website.

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May 16, 2018

Office Hours: Three Things to Do Before Your First Day as an Intern

Congratulations! You secured yourself a great internship and you’re setting yourself up to grow and learn as a professional. A great internship can be hard to come by in college, so seriously, give yourself a little pat on the back.

You’ve probably gotten some great advice on what to do during your internship (if you haven’t, check out this past Office Hours post). There are things you can do before you even start to make sure you get off on the right foot with your new (temporary) team.

Here are our tips on how to be an all-star intern before you even start.

Keep up the research.

If you got the job, you probably did a good amount of research on the company for your interviews. If by some chance you didn’t, now’s the time to start.

Research the company. Spend a ton of time on the website, read their blog, follow them on social media. Really dig in and try to understand what the company stands for, what products or services it offers, and its position in the industry. If anyone you interviewed with mentioned any projects or products they are working on, spend some time looking into them to understand what makes them unique and needed at this time.

Research the team. Google is your friend! Look up the CEO and other executives and read any interviews or articles you can find. Look up your new teammates up on LinkedIn to understand their backgrounds and career trajectories. Understanding their outlooks on the business will help you determine where you can add the most value.

Research the industry. Understand the current trends in the industry, figure out the major players how your company fits into the competitive landscape. Is your new company an industry heavyweight leading the pack, or a fresh upstart looking to disrupt the old ways? Who is the competition? What issues are they all facing?

Your initial research should only take a few hours of focused browsing and digging. From there, set up news alerts for the company name, the major competitors, and the CEO to keep you up to date. All of this will help you better understand your new company’s business and its leaders, which will ultimately make you better prepared to jump in and start making a contribution from day one.

Reach out to your new team.

In the weeks leading up to your internship, reach out to the people you’ll be working with. If you know who your manager will be, send them a note. It doesn’t have to be long; simple is better. A few key things to include–reiterate how excited you are to be beginning this internship, reference something from your interview or previous communication that you’re pumped to get going on, and include any highlights in your life that may have occurred since the last time you’d been in touch. If you have the time, you can ask to get a head start on some of the work you’ll be doing. Being proactive will impress your manager and remind them why they hired you.

Hi Sarah,

I’m thrilled to be joining your team as the marketing intern this summer! I’m especially excited to begin working on cataloging your video archives. This past semester, I took a film course so I’m ready to jump right in.

If there is anything you think I should do to prepare for my first day, please let me know. I want to hit the ground running!

Looking forward to seeing you and the rest of the team when I start next week.
[Your Name]

Send a similar note to other people on that team that you’ll be working with. Personalize each note, DO NOT just copy and paste. In this instance, a lazy email is worse than no email at all.
If you really want to impress, reach out to people on other teams at the company, especially if you may need to work alongside them or ask for their help on a project. You may have met with some of these people during your interviews, but if not, do some research. This is info you can typically find on the company’s website or LinkedIn. You don’t need to reach out to everyone if it’s a large organization, just the teams where it makes the most sense. If you’re joining the engineering team, send a note to the product team; if you’ll be in sales, reach out to finance or marketing, etc. Again, just a quick note here is helpful to remind people of who you are and make a positive first impression.

Hi Olu,

My name is [Your Name], a [class year] at [college or university], and I will be joining [company] this [season] as an intern on the [team name]. I’m really excited to learn more about what you do and help out on [company initiative, product, or project] during this internship.

I will be starting on [start date] and will make a point to come find you that week and introduce myself in person.

Looking forward to meeting and working with you!
[Your name]

Almost no one takes the time to do this. Most people stop after sending a thank you note following the interview, so this is a really easy way to set yourself apart, make a positive memorable impression, and have people looking forward to your start date.

Figure out the logistics.

Spend a little time thinking about the tiny details of your internship day in and day out. What are the office hours? Think about how you’ll get into the office every day. Will you commute on public transit or drive? Is there parking nearby? How long will it take to get there during morning rush hour?

Are you clear on the dress code for interns? Some companies are pretty casual in the summer but may expect you to dress up if you’ll be interacting with customers or clients.
Do you know how you’ll eat lunch every day? Is there an onsite cafeteria or places to eat close by?

What’s the procedure when you arrive on your first day? Will you have to go through security? Do you know where in the office or to what floor you’re supposed to go? Do you know if you’re supposed to bring anything, like a photo ID or laptop?

These may seem silly but you don’t want to show up late on your first day or be caught by surprise by a minor detail that disrupts your ability to do good work. Companies with formalized internship programs may share these details in advance but if you’re joining a smaller company or a newer startup, they may not have thought these things through. If you’re unclear, ask in advance.

Starting off on the right foot will set the tone for a rewarding internship experience. Following these simple steps will make sure you establish a positive impression of yourself and add value from day one.

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May 8, 2018

5 Things I Wish I Knew Before Launching My First Crowdfunding Campaign

This post originally appeared on Forbes

Written by Mike Mayer ’12

For almost 6 months, the question “should we launch a crowdfunding campaign?” swirled with violent uncertainty around my head. We had just started Lookalu, a smartphone gadget that helps parents easily snap the cutest baby photos, and we needed to figure out the most efficient way to validate our idea and bring it to life.

Mike and his team used crowdfunding to raise money to launch LookaluLOOKALU

We had months until our product would hit production and weren’t sure exactly how to find the capital necessary to fund that elusive first manufacturing run. So, like any good entrepreneur who pretends to know what to do but doesn’t really, I took to Google. I was barraged with articles about successful crowdfunding campaigns that raised millions from backers across the world and case studies of agencies that helped their clients exceed their goals by 1000%. I got sucked in fast.
On the one hand, the starry-eyed side of me thought we could raise six figures in a blow out campaign that would have all the major press outlets buzzing (I saw Lookau’s name written in bright, shiny lights across the likes of TechCrunch, Buzzfeed, and Forbes). I envisioned thousands of backers humming in the comments section of our crowdfunding page, touting our invention as the greatest new parent product to hit the market since Sophie the Giraffe. I couldn’t wait to get started. On the other hand, the rational, pragmatic side of me painted a slightly more cynical scene. From reading countless articles and talking to friends who had undergone the process, I knew that it would be a full time job to launch and manage the campaign – photo and video shoots, designing the perfect crowdfunding page, harassing my networks, abusing my personal social media feeds, launching & maintaining social ads and much more.
Ultimately, my wide-eyed, optimistic side won out and we decided to crowdfund. Though, it wasn’t really a shoot from the hip decision. Here was our rationale:

    1. We needed the money (obvious and why most people crowdfund)
    2. We wanted to validate our idea and concept before spending $10,000 on our first manufacturing run
    3. We wanted to build a community that would help us generate buzz and a foundation for future success

Spoiler alert: We raised $18,000 (180% of our initial goal) from just under 300 backers around the world. Was this enough to set crowdfunding records and create a massive viral buzz? Certainly not. But we were pleased – after all, we did surpass our goal and raised enough capital to help us get Lookalu off the ground. I wrote up a list of 5 things I wish I knew before launching Lookalu’s crowdfunding campaign. I hope it helps you either make your own “go, no go” decision or at least gives you some more context as you prepare for your crowdfunding journey.

  1. Ego check! Unless you get lucky and/or have either a massive email list to start, a huge budget or an extremely high product price, don’t expect to blow your goal out of the water. It doesn’t mean you can’t be successful without those things – we were and you can be too. But, are you going to raise hundreds of thousands or millions? Probably not. Let’s do a little math experiment. Our product price was $13, and our average perk price was about $30. To raise $100,000 (somehow the number I attached to “success”) and taking the average perk price purchased, we would have needed 3,333 backers. That’s a ton of backers! Even with a thousand backers, which is fantastic, we would have only raised just over $30,000. Do the math for your product and construct realistic best and worst case scenarios. It’ll help set proper expectations.
  2. The type of product matters a lot. People may not be willing to wait months before receiving your product. After doing some research and talking to our target customers, we realized people loved our product and wanted to buy it! But, some didn’t want to wait months before getting one for their (or their friend’s) baby. We get it – babies change super fast, and parents wanted Lookalu ASAP to capture those cute moments. We were lucky to have enough backers who were willing to wait, but crowdfunding isn’t for everyone and every product. There are other ways to get to market and raise money. Make sure that your product is a good fit for crowdfunding before starting to plan your campaign.
  3. Spend a lot of time on your page design and story. This is another obvious one, but your crowdfunding page becomes your main website during the campaign. It is the primary way someone interested in your product is going to learn about it, the company and you. We started filming the videos and taking product shots with our only prototype 2 months before launching the campaign. It takes time to craft the story, design the page, get feedback and make edits. Budget about 3 months for this process. It’s time intensive but will yield a clean, cohesive story that will resonate with your target customers. And, you’ll be able to leverage all this hard work when your campaign ends and you’re ready to start selling for real.
  4. You’re going to need every last bit of your social capital. I hate asking people for stuff. But to be successful (again, unless you have a massive budget or existing customer email list), you need to reach deep into your personal networks and get everyone excited to help you reach your funding goal. We sent an email to 300 close friends and family a month before the campaign to explain why we were launching on Indiegogo and then followed up with them a week before we launched, as well as on launch morning. I also sent personal texts to everyone I felt comfortable texting with the Indiegogo link. And to top it off, we threw a launch event on launch night to encourage people to preorder and share with their networks on social media. It isn’t enough that your core network contributes money – you need them to share with their friends and family so you capitalize on the full network effects. You need to hit around 30-40% of your funding goal in the first 36-48 hours for the platform algorithms to view your campaign favorably (you’ll then rank higher in search and the discover, explore and featured sections).
  5. You can do what a marketing agency does. It’s really not that complicated if you do your homework and put in the work. We made the mistake of paying an agency, and they did absolutely nothing. In the end, they helped bring in 2.7% of total funds raised. The rest was driven by tasks that my team and I owned throughout the duration of the campaign – emailing Instagram influencers, getting into mommy Facebook groups, building our social media presence and as mentioned, rallying our personal networks. So, what are the things you should do that an agency will charge you way too much to do? Here you go:
    • Run pre-launch Facebook ads to test your creative and messaging. The ad should drive to a landing page to collect email addresses and build your pre-launch email list. Consider a giveaway of your product to a couple lucky winners to encourage people to give you their email addresses.
    • Reach out to press, journalists and influencers in your space and send them free samples of your product (we didn’t have samples to give out due to manufacturing constraints, which hurt us big time). If they can’t feel it and use it, they probably won’t write about it. Sometimes asking for an interview or doing a video chat with your product is enough. And even if they won’t cover your crowdfunding campaign, stay in touch with those contacts and make sure you get them a few samples once your first production run is complete.
    • Send a well written and compelling press release through PR Newswire at launch.
    • Follow up with journalists and influencers and let them know the campaign is live. Continue to follow up with them and encourage them to post throughout the campaign’s duration.
    • Launch and optimize Facebook ads. You should have a decent idea of what is performing well from your pre-launch campaign. Continue to improve your creative and messaging and monitor spend. There are tons of resources out there on how to launch Facebook campaigns on your own. In general, you should spend about 10% of your internal funding goal on Facebook and social ads. Our internal goal was $20,000, so we budgeted $2,000 on Facebook ads.

I recognize that every entrepreneur, campaign and product is different, and by no means do I think the list above is relevant for everyone. But I personally would have been better off having read and internalized these points before launching our campaign.
I hope our story and this additional knowledge helps you do what’s right for your business.

Posted in: Fellows

VFA Has Ceased Operations


Since its first cohort in 2012, Venture For America (VFA) has championed entrepreneurship, innovation, and economic growth across the nation. As of August 6, 2024, VFA has ceased its operations. While this marks the end of an era, it also provides an opportunity to reflect on the extraordinary accomplishments and lasting impact that we have achieved together.

Please click here to read the full update.

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