In the fall of 2010, Shinola, a Bedrock Manufacturing brand, was conceived with the belief that products should be built to last. As makers of modern, handcrafted watches, bicycles, leather goods, and journals, they are proud to be based in Detroit, a community-minded city with a strong manufacturing legacy. As a new company with a storied name, they stand for skill at scale, the preservation of craft, the beauty of industry. Shinola’s distribution includes specialty and jewelry retailers, as well as upscale department stores nationwide. Find out more here.